BIC Wholesales Store in Shanghai

The confined store design that emphasize the depth of the space

It's the interior design for the first wholesales store in China of French stationary company, "BiC".

The site is located in the Chinese typical wholesale market building. The space is crowded with stationary wholesale stores. There are a lots of similar size stores, thereby the eye-catching fa?ade and the storage space for tons of wholesale stocks were the key of the design for this project.

We put the shelves on the both side walls for the enough storage space, and install angled orange walls between each shelves for avoiding the view from the entrance. Radial arrangement of shelves emphasizes the depth of the space, and makes customers focus on the orange walls that exhibit BiC products and products on them. The wall in the end was covered with mirror and reducing the oppressive feeling of the confined store space.

Once coming into the store, the shelves that are not seen from the entrance since they are behind of the tilted orange walls. Their products , mainly pens , are displayed on the orange walls with different way. And in the centre of this store, there is a cloud-shaped counter which has different levels. This counter exhibits products and has cash resister also. The same shape hanged ceiling is illuminated with rainbow colored acrylic tubes.

In the shop fa?ade, the sign of their logo "BiC" and the rainbow colored lightings are installed as the eye-catching factor.

For avoiding the smallness of the store space, the visual effects of the tilted walls and the mirrors emphasize the depth of the space.


Project name
BIC Wholesale Store in Shanghai
Beijing Matsubara and Architects
Satoshi YAMADA
Rm 1028, South BLD, No. 520 Hutai Rd, Shanghai, China (Tel:021-5180-6963)
Total floor area:
40sq. m.
Design period:
Nov. 2011 C Jan. 2012
Construction period:
March 2012 C April 2012
June 2012
BIC Service
Nacasa and Partners(Eiichi Kano)